Features Arkiv | Maria Jernov

november 2, 2018

JW FORCE

BY WOMEN FOR WOMEN

JWFORCE – what is that now? I know some of you have seen it on my instagram, so I wanted to do a more elaborate post about what the hell JWforce is. The idea of JW came to us about one year ago, it was after a couple of months where B had been hitting the gym hard and I was, quite frankly, laying on my couch, eating spaghetti and watching friends. At the same time I was working from home so I didn’t get out very much, which, to be fair, always suits me fine but B had other plans for me. So she started sending me a text everyday saying “hey we’re going to the gym, I’m picking you up at 4”.

Naturally I resisted a great deal at first because I don’t like going to the gym and more relevant I don’t like working out – so why would I go. Also I was fine with the fact that my gym membership was more of a accessory in my wallet than an actual thing I did. BUT wanting to be a good friend (only for B), I started going. Not every time, but almost. Soon it became a routine and after a month I would automatically start to just put on my workout clothes around 3.45 and I would look forward to getting picked up at my front door at 4. The exercises became easier and no matter how much I complained to B she still picked me up after work so suddenly it wasn’t so bad. After a while we started experimenting with different workout techniques, eliminating what didn’t work and developing things that did. Then in April, we went to Bali and we became completely obsessed with healthy life style in general. Food, mindfullness, exercise – all of it. Suddenly it all made sense, how it wasn’t just about getting to the gym and punishing the body but how it was about love. Love for the body with what you put in it, on it and how you take care of it.

So we decided to start an instagram page dedicated to our new discoveries, called JW FORCE. The J is the first letter of my surname (Jernov) and the W is the first letter of Birgitte’s surname (Wiborg) and of course the FORCE is because we love star wars. No I’m totally kidding. It’s cause that’s what we call our community, the force. The page will be about our eating habits, the different exercises we have learned that works, about our favorite beauty and the travels we do and so on and so on. We’re so excited to share our little universe with you and hope to see many more of you join!

X M

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februar 14, 2018

MY FUNNY VALENTINE

Features, Outfits

Lingerie / Wolford
(discover universe here)

Location: Stockholm
Photo by Laura / Couturekulten.dk
Photos taken with Canon 5D & Instax Wide 300 (shop here)

Valentins dag er meget mere end at vise du elsker din partner. Det er min helt oprigtige mening at du skal fejre denne dag lige præcis som det passer dig. Hvis du er i forhold, så håber jeg du bliver forkælet og jeg håber du husker at forkæle din partner – jeg mener det damer, det er også hans valentins dag. Men hvis ikke du er i et forhold så håber jeg du husker at forkæle dig selv. Køb en ny taske, køb en cheeseburger – faktisk, køb begge dele. Jeg har personligt en kæmpe kærlighed for lingerie. Jeg elsker, elsker, ELSKER lingerie. Jeg elsker også at i min verden er mit lingerie lige så meget for mig selv som det er for andre. Der kan ikke sættes en pris på at have det godt, derfor er det også vigtigt for mig at dokumentere når jeg har det aller bedst. Jeg elsker at tage polaroids gennem mit liv så jeg kan huske hvordan jeg har set ud. Jeg er sikker på når jeg er i 40’erne, 50’erne eller 60’erne at jeg vil glæde mig over de her billeder og sætte pris på dem for altid. Så med det sagt, tror jeg mit mantra denne valentins dag er; elsk dig selv, du fortjener det! Happy Valentines Day.

english: Valentines day is about so much more than love for your partner. In my opinion, you should celebrate this day how ever you want. If you are in a relationship I hope you get spoiled and I hope you are spoiling your partner – ladies I am serious, it’s valentines for him too. But if you aren’t in one, I hope you spoil yourself. Buy yourself a new bag, buy yourself a cheeseburger – or heck, do both! One of my biggest love affairs is lingerie. I love, adore and cherish lingerie. I also love how for me, it’s as much for myself as it’s for someone else. Feeling good is priceless so never forget to capture those moments when you feel good. I love taking polaroids through out my life to remember what I looked like. I know when I look back at these in my 40’s, 50’s or 60’s I will cherish them greatly. I guess my message this valentines is; love yourself, you deserve it. Happy Valentines Day.

X M

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august 30, 2017

GIRLCOLOR

Features

Girlcolor t-shirt / Hanrej (shop here)

Det er ikke hver dag at der kommer noget nyt til overfladen som virkelig fanger mig. For at være helt ærlig er det faktisk meget sjældent. Jeg mødte Hanrej drengene for nogle måneder siden igennem fælles venner og blev med det samme forelsket i brandet og de dejlige mennesker bag det. Hanrej er faktisk et smykkemærke men de laver også sejt promotional gear som denne girlcolor t-shirt. Jeg har praktisk talt boet i den siden jeg fik den. Jeg elsker at den er så alsidig og at den kan bruges af alle. Hanrej bevæger sig i deres eget unisex-univers og fremviser androgyne træk med stolthed både i deres smykker og deres tøj. Hanrej’s hjemmeside er kun lige gået i luften og deres smykker kommer på løbende. Indtil da bør i checke dem ud på instagram @hanrej. God fornøjelse!

english: it’s not everyday something new comes along that really excites me. To be honest it’s actually quite rare. I was introduced to the guys behind Hanrej a couple of months ago through mutual friends and I instantly fell in love with the brand and the great people behind it. Hanrej is actually a jewelry brand who also does promotional items like this girlcolor t-shirt. A t-shirt I have been practically living in since I got it. I love how it’s so gender versatile. Hanrej is all about the unisex universe and proudly showcases androgynous features. Their website only just launched and their jewelry is on it’s way – stay tuned and get excited. Until the website is fully equipped you should check out their instagram @hanrej. Enjoy!

X M

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november 22, 2016

THE NEW BLUE SHIRT

Features

Shirt / Cédric Charlier

Location: Copenhagen
Photo by Sebastian / Jesuissebastian.com
Photos taken with Canon 7D mark II

Lad mig introducere dig for skjorte mesteren, Cédric Charlier. Altså han er mester af mange ting og laver ualmindeligt smukke kreationer men jeg må sige at når jeg skal have en blå skjorte, ved jeg hvor jeg skal kigge. Cédric Charlier har ofte taget den klassiske blå skjorte, løftet den op og gjort den til noget mere, noget andet. Den her skjorte (som jeg har på) er seriøst min favorit skjorte for hele 2016, den er så smuk jeg kan næsten ikke tage øjnene af den. Når jeg har den på spørger folk hvem der dog har lavet den så derfor jeg har samlet nogle af hans mesterværker nedenfor som er lige til at shoppe for jer, nyd din nye yndlings skjorte!

english: Let me introduce you to the master of shirts, Cédric Charlier. Well he is the master of many things, but I must say if I am in the market for a blue shirt I know where to look. Cédric Charlier has often taken the classic shirt and turned it into something different. This shirt (that I am wearing) is seriously my favorite shirt of 2016, it’s so beautiful and eye catching but in a subtle way. Everywhere I go in it people are asking me who made it SO – I have gathered just a few of the amazing shirts he has done and they are shop-able below – enjoy your new favorite shirt!

1. shop here, 2. shop here, 3. shop here, 4. shop here

X M

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november 21, 2016

HOLIDAY SPIRIT WITH TOMMY X GIGI

Features

Tommy Hilfiger x Gigi holiday campaign
Featuring Amalie Fischer, Freja Wewer & myself
Makeup by / Benjamin Lorentzen
Photos by / Janus Højgaard

Fra start til slut, fra klargøring til byturen – Amalie, Freja og jeg har været så heldige at være en del af dette års Tommy Hilfiger jule kampagne. Jeg er så vild med Tommy x Gigi, jeg har altid været kæmpe Tommy fan, bevares, men det er som om at siden sjove, smukke, seje Gigi kom på banen som global ambassadør er det bare er blevet endnu bedre. Hendes kollektioner er sjove og unge men med rødderne plantet dybt og solidt i det klassiske Tommy univers og denne jule kollektion er ikke anderledes. Den perfekte blanding af festligt glitter, maritime farver og lange silhuetter. Vi havde en skøn aften hvor vi gjorde os klar på hotellet og derefter løb ud i natten – glammed up and ready to go! Du kan finde hele kollektionen og gå på opdagelse her, enjoy!

english: From getting ready to a night out, Amalie, Freja and I were so lucky to be apart of this annual Tommy Hilfiger Christmas campaign. I love the Gigi touch, I mean I really loved Tommy before too but it’s just such an amazing add on they have made using Gigi as their global brand ambassador, it gives such a nice, young kick to the collections and she has done the same with this one. This Tommy x Gigi holiday collection is a mix of sailor meets glam squad, tons of sequins with a casual feel of the beautiful Tommy navy blue. We had the best time getting ready at the hotel and wandering out into the night, glammed up and ready to go! You can discover the collection here, happy shopping my holiday friends!

X M

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november 4, 2016

A BOTTLE OF ME

Beauty, Features

Personalized serum from Kiehls

Jeg har altid ønsket mig at få en hud analyse, har bare aldrig rigtig fået det gjort. For en uge siden fik jeg så en, hos Kiehls (i magasin) som udfra den hud analyse hjælper med at sammensætte en særlig serum udfra din hud. Det er et ret sejt system, man skal igennem nogle forskellige steps i en af de originale Kiehls bøger, på den måde får man også selv en forståelse for sin hud undervejs. Og så laver de en serum til dig. Jeg kan kun anbefale det!

english: I have always wanted to get a skin analysis, I just never did it. But a week ago I finally did it, at Kiehls (at magasin) who from that skin analysis made a personalized serum just for me. It’s a pretty cool system, you have to go through these steps in one of the originale Kiehls books, that way you also get a better understanding on whats going on underneath the surface. And then voila, they mix a serum for you! I can only recommend it.

X M

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oktober 26, 2016

STEP INTO MARNI

Features

Location: Copenhagen
Photo by Sebastian / Jesuissebastian.com
Photos taken with Canon 7D mark II

Marni x Zalando will be available here on the 27th of October

I morgen sker det endelig, Marni x Zalando går live og du kan shoppe alle skoene fra samarbejdet. Marni og Zalando har slået sig sammen med Vans, Reebok, Dr. Martens og Timberland. Jeg har deres Timberland model på her på billederne. Jeg elsker i forvejen Timberland og kun endnu mere nu et af mine yndlings modehuse har været inde og slå lidt med tryllestaven. Jeg håber du får fingre i præcis det par du ønsker dig! God jagt!

english: Tomorrow is the day, the Marni x Zalando collaboration will go live and you can all shop every style available! Marni and Zalando have made this collad around the classic Vans, Reebok, Dr. Martens and Timberland. The ones I am wearing are the Timerland ones, I love Timberland and now love them even more as one of my all time favorite brands has worked their magic on them! I hope you get your hands on the ones you want! Good luck hunting!

X M

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juni 7, 2016

FULL DISCLOSURE LUXE

Features

Swimsuit / Su Marie at Fulldisclosureluxe.com (shop on sale here), Sunglasses / Céline at Profil Optik, Bellychain as necklace / Asos (shop here)

Location: Niang Beach Phuket
Photo by Sebastian / jesuissebastian.com
Photos taken with Canon 6D

Jeg har glædet mig til at introducere jer for en af mine kære venner, en ven som i kommer til at se meget mere til i fremtiden, en ven som gør mig SÅ glad og det er Fulldisclosureluxe.com. Jeg er pjattet med lækre ting, lækker kage, lækre møbler, lækkert alt! Og i sammenhæng med det er jeg også pjattet med lækkert lingerie. Silke, blonder, pyjamaser, bodystockings – jeg vil have det hele! Full Disclosure er det sted jeg klikker hen når jeg rigtig skal forkæle min undertøjs skuffe, de har et mere våget udvalg af lingerie end de fleste så deres udvalg er aldrig basic eller “det sikre valg” men mere sexede og luksuriøst hvilket er hvad lingerie burde være. Foruden at huse nogle af de bedste lingerie brands i verden har de også pyjamaser, sove masker, brude lingerie og badetøj. Deres portefølge indeholder brands som, Asceno, Belle et Bonbon, Olivia Von Halle, Sleeper, Stella McCartney and Yolke + mange flere – som alle har tilfælles at kvalitet er i højsæde. Hvis du endnu ikke kender Full Disclosure så check dem ud her og ellers kan i godt glæde jer at se meget mere til dem her på bloggen.

english: I want to introduce you to a very special friend of mine, a friend you will be seeing lots more of in the future, a friend that makes me really happy and that is Fulldisclosureluxe.com. I am a sucker for the good stuff, the good cake, the good furniture, the good everything, and in extend of that I am also a sucker for good lingerie. Silk, lace, camisoles, pj’s, one piece, two piece – I love it all. Full Disclosure is the place where I get all my lingerie fantasies fulfilled, they have a more daring selection of lingerie than most so is’s never basic or safe but sexy and luxurious which is exactly what lingerie should be. Besides holding some of the best brands in lingerie they also carry a stunning collection of Pajamas, accessories such as eye masks, garters and so on, bridal lingerie and swimwear. Their portfolio include brands like, Asceno, Belle et Bonbon, Olivia Von Halle, Sleeper, Stella McCartney and Yolke + many more – all of which have in common that lack of quality is not an option. If you don’t know Full Discloure yet take a peek here otherwise be ready to see a lot more of them here on the blog.

X M

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juni 6, 2016

VITA LIBERATA TAN

Features, Thailand

All products from Vita Liberata
Self Tan Mousse (shop here), Gradual Lotion (shop here), Marula dry oil (shop here)

Location: Old Phuket Town
Photos taken with Canon 6D

Mens jeg har været i Thailand har jeg fået lidt hjælp i hudfarve afdelingen, jeg kan ikke selv blive sådan rigtig brun, det er desværre nok bare en rødhåret ting, jeg kan højst blive en lille smule gylden men det tager meget længe, længere end den danske sommer vare. På grund af dette har jeg erfaret at hvis jeg får en spraytan inden jeg tager på ferie bliver jeg ikke forbrændt som jeg ellers er blevet så mange gange før, ikke fordi en spraytan eller self tan kan erstatte solcreme (for det er absolut ikke tilfældet!), men hvis du er meget solsart og du skal et sted hen hvor solen er endnu mere kraftig end her så prøv det, det har hjulpet mig rigtig meget. Nå men anyway, sådan en spraytan, som jeg fik af Vita Liberata, inden jeg tog til Thailand vare jo ikke evigt så mens jeg har været afsted har jeg brugt ovenstående produkter både for at holde min tan ved lige men også for at få den sol beskyttelse jeg har brug for. I Vita Liberatas Marula olie er der SPF 50 imens den giver glød og holder din tan ved lige, mega god kombo og jeg har brugt den flittigt på min ferie. Derudover har jeg også brugt deres SPF 50 i ansigtet, de har så super mange lækre produkter, hvis ikke du kender Vita Liberata så kan du se mere her. Happy tanning!

english: While I have been in Thailand I have gotten some help on the skin color front, I can’t really get tanned all by my self, I guess it’s a redhead thing, if I put a lot of time in it I might get slightly golden but it’s a process that the summer is not long enough for. I have also learned that if I get a spraytan before a vacation I won’t get burned like I have been so many times before, not because a spraytan substitutes for sunscreen (because that is not the case!) but it can help you if you are very sensitive to the sun, try it, it has helped me many times. Anyway, a spraytan like the one I got from Vita Liberata before heading to Thailand does not last forever so I have used the products above to keep it alive while also keeping up my SPF. Vita Liberata’s Marula oil has SPF 50 but also just a little bit of self tan so you can gradually built a tan and keep yourself protected, a product I have used a lot on my trip. Besides that I have used their SPF 50 on my face, they have so many awesome products, if you don’t really know Vita Liberata you can check them out here. Happy tanning!

X M

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april 13, 2016

THE SOPHIE

Features

The Sophie

Photo by Laura / Couturekulten.dk

Hvis du er en ægte senge person, ligesom jeg er – så ved du hvorfor nattøj er vigtigt. Hvorfor det at føle sig lækker og ahhhh når du går i seng er vigtigt – hvorfor det rigtige sengetøj er vigtigt, hvorfor hoteller er så dejlige og hvorfor det hele på en måde går op i en højere enhed og man derfor bare sover dét bedre end de fleste mennesker. The Sophie er et nyt dansk loungewear og nattøjs mærke som har sat kvalitet i højsæde og skabt en super fin lille kollektion i 2 farver som i kan se her, de bidrager til hele selvforkælelses trenden og har sørget for at man kan få lidt af den der hotel følelse med hjem. Dette sæt er lavet i 100 % silke og er blevet testet til at sove i (hvilket det klarede yderst udemærket!) men jeg kommer også til at bruge det til sommer til flade sandaler og en lille taske! Glæder mig allerede! Enjoy!

english: If you are a true bed person like I am – then you know why sleepwear is important. Why feeling crisp and ahhhh when going to bed is important – why the right bedding is important, why hotels are so yummy and why everything just ties together on a higher level and therefore you just sleeping better than most people. The Sophie is a new Danish lounge- and sleepwear brand that has beautiful quality in focus and created a super cute little collection in two colors, see it here. They contribute to the whole “self pampering” trend and have made sure that you can take some of that hotel feeling with you home. This set is 100% silk and has been tested to sleep in (in which it did extremely well!) But I will also use it for the summer with flat sandals and a small bag! Im already looking forward to it! Enjoy!

X M