Body Hero / Glossier (shop here), Skin solution / Glossier (shop here), Rose balm / Glossier (shop here), Tinted balm / Paw Paw (shop here), Drying lotion / Mario Badescu (shop here), Essence / Sensai (shop here), Eye primer / Marc Jacobs (shop here), Nose strips / Miniso (from China)

Book / Louis Vuitton (shop selection here)

Yes yes yes it has happened. I have jumped on the glossier wagon and my god – it is as good as people say. I am unfortunately one of those people who become almost “sainty” against anything that is hyped. I don’t know why but there is just something in me who refuses to jump on any form of hype train. I didn’t like Justin Bieber when I was younger (only cause my friends loved him), I absolutely refused to watch Gossip Girl while it was popular (I have since watched it and my god it is AMAZING), and it took me a good year before I tried Glossier. There is a reason why things are popular, and I am really working on being more willing to go with the trends. I might just be a grumpy old man inside who think that “the stuff the young people like” is nonsens. But it’s really not.

My favorite Glossier product definitely is their “solution”. It minimizes pores and add’s an unbelievable amount of glow. It’s an absolutely fantastic product and I think everybody should be using it, and I really mean that. Other products that has made my favorites this month is the Paw Paw tinted balm in peach, I use it on my cheeks and on my lips for a fantastic shade of YUM! Drying lotion from Mario Badescu has been on my blog many times before but it keeps being an absolute necessity in my life so here it goes again.

Essence from Sensai is a LIFE savior – it’s a total anti-ageing essence with a soft formulation that quickly (and holistically) restores firmness. I am in love! Nose strips were bought in China (but aren’t they kinda the same everywhere?) and the Marc Jacobs beauty primer needs really very little introduction, it’s just the best eyeshadow primer ever.

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Shirt / Vans, Top and bikershorts set / Forever21 (shop here), Sneakers / Adidas NMD (shop here), Belt bag / Gucci (shop selection here)

Jewelry /
Necklace / Maria Black (shop here), Earrings / Jane Kønig (shop here)

Location: Joshua Tree National Park, California
Photo by Birgitte Wiborg
Photos taken with Canon 5D mark 2

Lumberjacks term: are North American workers in the logging industry who perform the initial harvesting and transport of trees for ultimate processing into forest products. 

Which is not me obviously, but I love “their” checked shirts. So much indeed I wear them at least 4 times a week (if not more). It fits the relaxed Cali vibe perfectly and they are super comfortable. Kinda like a jacket, because an actual jacket is too warm. My favorite combo at the moment is biker shorts, a sports bra, tons of jewelry, sneaks and lumberjack shirts. Love when I get a new go to outfit, it’s like finding a new favorite song – epic!




JWFORCE – what is that now? I know some of you have seen it on my instagram, so I wanted to do a more elaborate post about what the hell JWforce is. The idea of JW came to us about one year ago, it was after a couple of months where B had been hitting the gym hard and I was, quite frankly, laying on my couch, eating spaghetti and watching friends. At the same time I was working from home so I didn’t get out very much, which, to be fair, always suits me fine but B had other plans for me. So she started sending me a text everyday saying “hey we’re going to the gym, I’m picking you up at 4”.

Naturally I resisted a great deal at first because I don’t like going to the gym and more relevant I don’t like working out – so why would I go. Also I was fine with the fact that my gym membership was more of a accessory in my wallet than an actual thing I did. BUT wanting to be a good friend (only for B), I started going. Not every time, but almost. Soon it became a routine and after a month I would automatically start to just put on my workout clothes around 3.45 and I would look forward to getting picked up at my front door at 4. The exercises became easier and no matter how much I complained to B she still picked me up after work so suddenly it wasn’t so bad. After a while we started experimenting with different workout techniques, eliminating what didn’t work and developing things that did. Then in April, we went to Bali and we became completely obsessed with healthy life style in general. Food, mindfullness, exercise – all of it. Suddenly it all made sense, how it wasn’t just about getting to the gym and punishing the body but how it was about love. Love for the body with what you put in it, on it and how you take care of it.

So we decided to start an instagram page dedicated to our new discoveries, called JW FORCE. The J is the first letter of my surname (Jernov) and the W is the first letter of Birgitte’s surname (Wiborg) and of course the FORCE is because we love star wars. No I’m totally kidding. It’s cause that’s what we call our community, the force. The page will be about our eating habits, the different exercises we have learned that works, about our favorite beauty and the travels we do and so on and so on. We’re so excited to share our little universe with you and hope to see many more of you join!



1. Knit / By Malene Birger (shop here), 2. T-shirt / Urban Outfitters (shop here), 3. Silk skirt / Georgia Alice (shop here), 4. Diamond tennis necklace / The last line (shop here), 5. Sneakers / Adidas Yung-1 (launch 1. nov shop here), 6. Bag / Supreme (shop here), 7. Perfume / Hermés (shop here), 8. O!Mega Gel-eyeshadow / Marc Jacobs beauty (shop here)


Oktober has already almost come to an end – and I still need to share my “I wanna wear”. SO – here we go. A little less colorful option from me this month, but also kinda my everyday uniform. I am in love with these midi silk skirts combined with a t-shirt and some kind of knit thrown over the shoulder. It’s pretty much my go to outfit next to denim shorts and white tee’s. I wonder when I’ll be too old for that outfit but we’ll see. Also, how awesome is this Supreme/North face bag?! It’s already sold out (surprise) and I am desperate for it. It’s a combo of leather and nylon and oversized – I am dying!

The Yung-1’s are amazing, I already have the white ones but these would make a nice add on to my sneaker collection. They are released on november first, don’t forget to be on your toes if you want a pair! I’m still obsessed with the new O!MEGA gel-eyeshadows from Marc Jacobs, in case you didn’t see my story on IG where I tested all the new colors, I can tell you that they are absolutely worth a try at Sephora! This dark sparkly one is perfect for all the upcoming parties in the winter time.

The string of goodness you see at the top of the collage is my newest favorite jewelry brand “The Last Line” – LA based jewelry company who specializes in beautiful creations in all the colors of the rainbow. My personal favorite (AND BIGGEST CHRISTMAS WISH) is this tennis necklace. I can’t stop looking at it, it’s so amazing. Happy shopping people!



Gracias Madre
8905 Melrose Ave, West Hollywood, CA 90069
Read more here

I am back with yet another tip from the city of angels. Maybe someday this blog will just turn into an LA blog – we never know. That’s a joke btw. BUT I wanted to share a tip for a restaurant with you. People who are familiar with LA and especially West Hollywood will probably know it. It’s called Gracias Madre and is a plant based Mexican restaurant that specializes in meat alternatives and brilliant cocktails. It’s the perfect place for a relaxed dinner, you can sit both outside in the courtyard but also inside in the beautifully decorated restaurant. If you appreciate a sense of style, this is definitely the place for you. I wasn’t super impressed with the presentation of the food itself but it was delicious and a good marble table always helps. The crowd was everything from super fancy hollywood’ers to big family enjoying a good meal. It’s reasonably priced and a really cosy place to hang out. Remember to make a reservation – it’s pretty crowded.


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