Monthly Archives

august 2016

GOING GOING GOING

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Luggage / Delsey (shop here), Top / Gina Tricot, Culottes / Sportmax (shop here), Scarf / Becksöndergaard (shop all scarfs here), Bag / Chanel Boy, Sneakers / Adidas at Sarenza (shop here)

Location: Copenhagen Airport
Photo by Laura /  couturekulten.dk
Photos taken with Canon 5D

Hej venner! Så er Laura og jeg endelig på vej mod Stockholm modeuge som officielt starter i morgen. Jeg glæder mig til at lave en masse lækkert indhold til jer på vejen, husk i altid kan følge med på snapchat og instagram (@mariajernov)! Stay tuned!

english: Hey babes! Laura and I are finally on our way to Stockholm fashionweek that officially starts tomorrow! I look forward to creating loads of awesome content for you guys along the way. Remember to always check in on snapchat and instagram (@mariajernov), stay tuned! 

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BALANCED MINIMALISM

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Location: Copenhagen
Photo by Zalando

Balanced minimalism, balanceret minimalisme om man vil. Hvad er dog det? Det er ikke altid at almindelige mennesker forstår “modesprog” – jeg forstår det sgu ikke engang altid og jeg har hørt på det i et par år efterhånden. Men lad mig fortælle om det. Balanced minimalism er titlen på (og nøglen til) skandinavisk stil. Også kaldt “Scandi cool” – så mange udtryk at lære, I know. Jeg har i samarbejde med Zalando skrevet en artikel og lavet en video vedr. denne trend. Hvordan man kan få den, tips og tricks fra nogle af mine seje blogger kollegaer og selvfølgelig sjove fraklip. I kan finde både video og artikel lige her. Enjoy!

english: Balanced minimalism, what on earth is that? It’s quite rare that regular people understand “fashion language” – hell I don’t even always understand it and I listen to it all the time. But let me walk you through it. Balanced minimalism is the title of (and the key to) scandinavian style. In fashion language “Scandi cool” – so many expressions to learn, I know. I have in collaboration with Zalando written an article and made a video explaining this trend. How to get it, tips and tricks from some of my super cool blogger colleagues and of course, fun bloopers. You can find both the video and the article here. Enjoy!

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WHILE WE WAIT

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Top / MM6 by Maison Margiela, Jeans / Magasin (shop here), Hat / Becksöndergaard (shop here), Shoes / Toga Pulla

Location: Copenhagen
Photo by Sebastian /  jesuissebastian.com
Photos taken with Canon 7D mark II

De internationale modeuger er lige om hjørnet. På søndag går turen mod Stockholm som er første stop på ruten, derefter Milano og tilsidst Paris. Jeg ville ønske jeg også skulle til New York men det lykkedes ikke denne gang. Denne uge har jeg hentet mine outfit til Stockholm og en masse lækre smykker som jeg glæder mig til at vise jer her på bloggen. Husk også at i kan følge med på snapchat (mariajernov) hvor der vil være en masse “bag om modeugen” materiale! Stay tuned!

english: The international fashionweek(s) are just around the corner. On sunday it’s Stockholm, then Milan and last Paris. I wish I was going to New York too but it didn’t work out this time. This week I have been running around picking up outfits and jewelry for Stockholm. I can’t wait to show you all. Remember to follow me around on snapchat (mariajernov) if you want to get “behind fashionweek”. Stay tuned!

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EVERYDAY DIAMONDS

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Ring / Jewls CPH (shop here), Ring with pearl / One of a kind, Earrings / Bodil Binner (find out more here)

Jeg er den type pige som har en liste over smykker som hun ønsker sig i løbet af hendes liv. Smykker som er ikoniske for den komplette smykke garderobe. En perlekæde, perleøreringe, en signet ring, en forlovelsesring (med en KÆMPE sten, selvfølgelig), diamantstikker og et tennisarmbånd, bare for at nævne lidt af det. Ja du læste rigtigt, det er ikke hele listen. Jeg er så heldig at jeg igennem mit arbejde nogengange får lov at låne nogle fuldstændig overdådige smykker. Til den Københavns modeuge havde jeg fornøjelsen af at være godt pakket ind i diamanter, jeg lånte en ring fra Jewls CPH med mit initial på i diamanter og mine drømme øreringe fra Bodil Binner. Disse mellem størrelse diamant hoops er også på min “smykke liste” – de er klassiske og kan snildt gå i arv, dette er selvfølgelig udover de er gude smukke og i den bedste kvalitet. Jeg har følt mig som en prinsesse med alt det glitter jeg havde på. Ringen med perlen er en ring min mor har designet og fået lavet for mange år siden, hun gav mig den da jeg blev student og havde fået sat en diamant i den til anledningen. Den er dejlig tung, lavet i 18 kt guld med en ægte saltvandsperle, det er det smukkeste og mest værdifulde smykke jeg ejer.

english: I am the kind of girl who has made a list of the jewelry she wishes for during her lifetime. Pieces of jewelry that are iconic for the perfect jewelry wardrobe. A pearl necklace, pearl earrings, a signet ring, an engagement ring (with a HUGE rock, of course), diamond studs and a tennis bracelet, just to name a few. Yes you read that right, thats not the whole list. I am so lucky that through my job I sometimes have the opportunity to borrow some quite spectacular pieces of jewelry and Copenhagen Fashionweek was one of those occasions. I borrowed a golden ring with a diamond M from Jewls CPH along with these amazing diamond hoops from Bodil Binner. Another one for the list if I might ad. They are classic and they can easily be inherited by my (future) girls, that is besides that they are stunning of course! I felt like a princess covered in all that glitter! The ring with the pearl is a ring that my mother has designed some years ago and when I graduated she had a little diamond added and gave it to me. It’s the most beautiful and my most valued piece of jewelry I own.

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JEANS AND A TEE

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Knitted t-shirt / Magasin (shop here)here, Jeans / Frame denim, Sandals / Stuart Weitzman (shop here), Bag / Adax (shop here), Sunglasses / Céline, Jewelry / Anni Lu, Rebekka Rebekka, Ole Lynggaard Copenhagen

Location: Copenhagen
Photo by Sebastian /  jesuissebastian.com
Photos taken with Canon 7D mark II

I mit hoved er jeans og en t-shirt et klassisk look som aldrig kommer til at gå af mode. Moden for jeans, for formen eller farven på t-shirten kan ændre sig men selve sammensætningen er forevigt og blev særligt forevigtgjort i 80’er og 90’erne. Personligt, er jeg helt vild med et par stramme højtaljede jeans og en hvid t-shirt, dog er jeg på det sidste begyndt at udforske trenden og kom fornylig på dette look som har været mit go-to look de sidste to uger. Kender i ikke det at man har sådan et outfit man smider på når man enten skal skynde sig eller ikke kan finde ud af hvad i skal have på? Sådan har jeg haft det med dette look. Det er simpelt, klassisk og effortless. Elsker det her look og så er jeg helt vild med længden på t-shirtens ærmer, super sejt.

english: To me jeans and a t-shirt is never out of style. And it’s never going to be out of style. The style of the jean or the color of the t-shirt might change but the composition will never change. This trend really got it’s “forever mark” in the 80’s and 90’s and today we all still do it. Personally I am loving a pair of really tight high waisted jeans and a white t-shirt, but I have tried to explore the possibilities of the trend. The last two weeks this has been my go-to outfit, you know the outfit that you throw on when you are in a hurry or you don’t know what to wear. Thats what this has been for me. It’s simple, classic and effortless, I love it and I am also just crazy about the length of the sleeves of this t-shirt, so stylish!

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ON THE COMMUTE W: SELECTED

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Location: Copenhagen
Photo by Jonas Lindhardt Svendsen

Selected har været så søde at vælge mig som en feature person på deres egen blog, feel.selected.com. En blog som viser mange forskellige sider af mode ved at lave interviews med branchens folk, ikke kun bloggere. Forfriskende! Min feature finder sted 3 forskellige steder i København, alle 3 steder som betyder noget særligt for mig og så har jeg fået lov til at style 3 looks udfra Selected’s nye AW16 kollektion. Læs hele interviewet og se alle billederne (og de forskellige looks) her. Enjoy!

english: Selected has been so kind to do a feature on me on their own blog, feel.selected.com, featuring all kinds of fashion personalities in different ways, not only bloggers. Refreshing! My feature takes place 3 different places in Copenhagen that all mean something special to me and then I had the pleasure of styling 3 different looks from Selected’s new AW16 collection. Read the whole interview and see all the pictures (+ all the looks) here. Enjoy!

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Shop the look1

Location: Copenhagen
Photo by Szymon / thestylestalker.com

Shop the look
1. (here), 2. (here), 3. (here), 4. (here), 5. (here), 6. (here)

Copenhagen Fashionweek dag 2 så sådan her ud. Jeg fik endelig taget mine nye Balenciaga støvler, som jeg gav mig selv i fødselsdagsgave, ud og gå. Det er sjovt fordi egentlig er biker tendensen slet ikke noget for mig, jeg bryder mig ikke så meget om sorte læder jakker og slet ikke biker støvler men da jeg så disse måtte jeg eje dem, altså jeg MÅTTE. Det var et spørgsmål om liv eller død, sådan føltes det ihvertfald. Udover det, så var det noget koldere end jeg havde forventet (som i ved) så derfor var mit outfit på anden dagen også en anelse improviseret. Super irriterende når man har brugt 3 uger på at planlægge hvad man skal have på men oh well. Denne fantastiske frakke er fra Weekend Max Mara og bliver en kæmpe efterårs favorit i mit skab, den er klassisk og smuk – havde måske bare ikke lige regnet med at have den på i august.

english: Copenhagen Fashionweek day 2 looked like this. I finally got to take my new Balenciaga babies (that I got for myself on my birthday) for a walk. It’s funny because the whole biker trend is really not my scene, I don’t really like a black biker jacket and definitely not a pair of biker boots, but when I saw these I just had to have them. As in HAD to. It was a matter of life and death, or at least that’s what it felt like. Besides that, as you know it was way colder than what one would expect in August (even for Denmark) so I had to improvise on day two as well. Pretty big bummer when taken into consideration that I spend almost three weeks deciding what to wear, but oh well. This amazing coat is from Weekend Max Mara and it is going to be one of my absolute favorites for fall, I can just feel it. It’s classic, it’s beautiful – but I must admit I wasn’t expecting to wear it in August. 

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Location: Copenhagen
Photo by Copenhagen Fashionweek

Der var mange shows under Copenhagen Fashionweek i år, og rigtig mange gode. Normalt vil mine favorit shows være mærker som Lala Berlin eller Henrik Vibskov, som altid gør et helt fantastisk stykke arbejde. Men i år var der et show som særligt slog benene væk under mig og det var Lovechild 1979. Showet fandt sted i Glyptotekshaven lige overfor tivoli og selvom det dryppede en smule så var det et show udover det sædvanlige. Florlette stoffer i delikate prints strøg henover gruset og lige pludselig smagte luften af hyldeblomst og man følte det var 25 grader. En helt, helt særlig kollektion (og oplevelse) som fortjener den store opmærksomhed som det har fået! Bravo.

english: There were quite a lot of shows during CPH Fashionweek this year and many good ones. Normally my favorite would be Lala Berlin or Henrik Vibskov, designers who both put on a hell of a show. But this year, another brand really took my heart and ran away with it. Lovechild 1979 held their show at the Glyptoteks garden right across from tivoli and even though it drizzled just a little it was truly breathtaking. Gauzy fabrics and delicate prints set the tone as the models floated over the gravel. Suddenly it felt like it was 25 degrees and the air smelled like elderflower. A very, very special collection (and experience) that deserves all the attention it’s gotten. Bravo.

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SKIRT OVER SHIRT

Photo: IMAXtree Street Style during Copenhagen Fashion Week SS 2017 Maria Jernov

Photo: IMAXtree Street Style during Copenhagen Fashion Week SS 2017 Maria Jernov

Shirt / Lovechild 1979 (shop here), Skirt / Pierre Balmain, Boots / Gardenia Copenhagen (shop here), Bag / Adax (not online yet), Sunglasses / Céline, Earrings / Bodil Binner, Ring / Ole Lynggaard Copenhagen

Location: Copenhagen
Photo by Szymon / thestylestalker.com

Så er Copenhagen Fashionweek ovre og det har været hektisk. Denne sæson var næsten alle shows klemt ind på kun 2 dage så man skulle fra sted til sted hver time til en ny location. Mit onsdags outfit bestod af en lang skjorte med en højtaljede læder nederdel uden på. Egentlig var dette slet ikke meningen jeg skulle se sådan her ud men jeg modtog nederdelen med posten aftenen inden jeg skulle have den på og så var den alt alt for kort (FUCK!). Meget kortere end jeg først havde antaget så jeg måtte komme på noget andet hurtigt. Jeg ville stadig have nederdelen på da den passede til de støvler jeg havde lånt fra Gardenia, så jeg måtte være kreativ. Heldigvis havde jeg denne lange skjorte hængende i mit skab fra Lovechild 1979 som jeg har levet i hele sommeren. Egentlig prøvede jeg den først på som en “joke”, fordi jeg synes det hele var lidt håbløst og min plan var faldet til jorden. Men så endte det sgu med at se ret sejt ud og jeg tog det på om onsdagen, the rest is history!

english: Copenhagen Fashionweek is over and out, and what a mess it was. This season all the shows had been cramped into only two days so there were a new show every hour on a new location. I felt like I had my head blown off! My outfit on the first day was this leather skirt over a long shirt paired with military boots. I actually wasn’t supposed to wear this at all. The leather skirt came in the mail late the night before I was supposed to wear it and it was waaaaay to short (FUCK!). I had to come up with something else than what I originally had in mind for this skirt so I started searching my closet. Luckily I had this long shirt from Lovechild 1979 (a shirt I have basically lived in this summer) hanging in the back and I threw it on and sipped up the skirt. First just as a joke because I thought the whole situation was such a mess but then it actually turned out to look pretty cool! So I wore it and the rest is history.

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Photos from Copenhagen fashionweek

Photo by
Daniel Bruno Grandl
The urbanspotter

På onsdag går det løs igen, modeuge sæsonen starter og jeg glæder mig (som sædvanlig) som en sindsyg. Fashionweek er det bedste ved mit job! Hvis ikke der fandtes fashionweek ved jeg ikke om jeg ville være i modebranchen. Da jeg var yngre kunne jeg få helt ondt i maven bare ved tanken om at se et modeshow! Sådan har jeg det stadigvæk. Sidste år var jeg til modeuge i København, Stockholm, New York & Milano, i år tager jeg Paris med også. Jeg glæder mig og håber i vil følge med! Særligt på snapchat vil der være super meget aktivitet (mariajernov). Stay tuned!

english: This Wednesday it all happens again, fashionweek season is starting and I am (as usual) SO excited! Fashionweek is the best part of my job. If fashionweek did not exist I am not sure I would be in fashion. When I was younger I would get a tummy ache just thinking about seeing a fashionshow and I still do! Last year I was in Copenhagen, Stockholm, New York and Milan for fashionweek and this year I am going to Paris as well. I am so excited, remember to follow me on snapchat if you want constant updates from fashionweek! (mariajernov). Stay tuned!

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